Hi, I’m Ather — Technical Director in Lahore

I build the tech your business runs on — and keep it running.

Servers that don’t go down. Websites, software and stores that do their job. Live streams that don’t drop. For six years I’ve done this for 500+ clients across Europe, the US and Asia.

Muhammad Ather Iftikhar in a navy suit and burgundy tie
Ather IftikharLahore · GMT+5
years doing this work
6+
projects delivered
3,000+
clients worldwide
500+
companies’ IT managed
20+
XXL Marketing Solution GmbHUD Staffing LLCPMGO South Asia S1PMGO Main Event S2PMNC 2022 & 2026Gamers Galaxy S2PMCGL S1SMHZ ChampionshipIftii (SMC-Private) LimitedBagsBazaar.pkNexiv StudioRuin Esports

(02) Selected work

A few things I’m proud of.

Software, AI & e-commerce

Running 3,000+ projects across five businesses

Since 2024 I’ve been Technical Director at Iftii, running delivery for client work alongside ventures that started earlier: Ruin (est. 2022), Ruin Esports and BagsBazaar.pk (both 2025) and Nexiv Studio.

projects
3,000+
clients
500+
ventures
5
Read the story

(03) Track record

Six years, year by year.

  1. 2020
    • Started freelancing — web, video, FiveM development
    • Began network & infrastructure consulting
  2. 2022
    • Production Manager, PUBG Mobile National Championship 2022
    • Ruin Private Limited established
  3. 2024
    • Iftii (SMC-Private) Limited formed — Technical Director
    • Head of IT, XXL Marketing Solution GmbH (Germany)
    • Production Lead, Gamers Galaxy S2
    • Tournament Project Lead, PMCGL S1 & SMHZ Championship
  4. 2025
    • IT Infrastructure Consultant, UD Staffing LLC (US)
    • Launched BagsBazaar.pk
    • Launched Ruin Esports & Ruin Roleplay II Asia
  5. 2026
    • PUBG Mobile National Championship 2026
    • 3,000+ projects for 500+ clients and counting

(04) How it works

Simple, from first call to launch.

  1. 01

    We talk

    A free 30-minute call. You tell me what’s going on, I ask a lot of questions. No sales pitch.

  2. 02

    I send a plan

    Within two working days you get a clear plan: what I’ll do, how long it takes and what it costs.

  3. 03

    I build it

    I get to work and keep you posted with short updates — you always know where things are.

  4. 04

    I stick around

    Once it’s live I can keep looking after it, so it keeps working long after launch.

(05) Ways to work with me

Pick what fits you.

Quick fix or audit

1–2 weeks

Something’s broken, slow or risky. I find out why, fix what’s urgent and hand you a list of what to do next.

  • Server, security or code check-up
  • Urgent fixes done
  • Written report with priorities
Start here

Monthly support

Ongoing

Your part-time tech lead. I look after your servers, code and tools every month, and I’m there when something comes up.

  • Monitoring and updates
  • A set number of hours each month
  • Priority replies
Start here

(06) A bit about me

“I like being the person who gets called when it has to work. Live broadcasts, servers people depend on, stores that need to ship today.”

More about me
  • NowTechnical Director at Iftii (SMC-Private) Limited
  • ClientsXXL Marketing (DE), UD Staffing (US), PUBG Mobile events
  • VenturesRuin Private Limited (2022), Ruin Esports (2025), BagsBazaar.pk (2025), Nexiv Studio
  • LanguagesEnglish and Urdu

(07) Questions

Things people usually ask.

Something else? Just ask me.

What does it cost to work with you?

It depends on the job. Small fixes and audits usually start around $1,000, bigger projects and monthly support are quoted after a call. You always get a fixed price before any work starts.

Where are you based, and do you work with international clients?

I’m in Lahore, Pakistan, and most of my clients are in Europe, the US and Asia. I work remotely and overlap with your working hours.

How fast can you start?

Usually within a week. Urgent problems — like a server that’s down — I can often look at the same day.

What happens on the first call?

You explain what you need, I ask questions and tell you honestly whether I’m the right person. If I am, I send a plan and price afterwards.

Can I hire you just for one thing?

Of course. Plenty of clients start with one small job and come back later.

Got something in mind?

Let’s make it work.

Or just email executive@atherifti.com — I reply to everything.