Nice to meet you.
I’m Muhammad Ather Iftikhar — most people call me Ather, and online I’m AtherIfti. I’m a Technical Director based in Lahore, Pakistan.
I started freelancing and doing network work in 2020 — servers, websites, video editing, FiveM development. Ruin Private Limited followed in 2022, the same year I was Production Manager for the PUBG Mobile National Championship. In 2024 I became Head of IT at XXL Marketing Solution GmbH in Germany, and Iftii (SMC-Private) Limited was formed, where I’m Technical Director today.
What ties it together: I like owning the whole thing. Not just writing the code or setting up the server, but making sure it actually works for the business — and keeps working.
- years doing this work
- 6+
- projects delivered
- 3,000+
- clients worldwide
- 500+
- companies’ IT managed
- 20+
(01) Experience
Where I’ve been.
Dates exactly as on my CV. Filter by type:
- 2024 – presentJob
Technical Director, Business Operations
Iftii (SMC-Private) Limited · Lahore, Pakistan
I lead project delivery, business operations, client relationships and teams across technology services, e-commerce and live production. I brought generative AI and prompt engineering into our internal workflows to speed up software patching and improve how we operate.
- 2024 – 2025Job
Head of IT / System Administrator
XXL Marketing Solution GmbH · Germany
Led technical operations for an international marketing firm, keeping its dedicated servers and system networks at 99.9% uptime.
- 2025Job
IT Infrastructure Consultant
UD Staffing LLC · United States
Designed and deployed the company’s IT infrastructure, including secure data backups and remote access using Tailscale and VPNs.
- 2020 – presentJob
Network Specialist
Freelance / Consulting · European & US clients
I manage IT infrastructure for 20+ companies: high-availability Proxmox VE clusters, zero-trust security and Cloudflare edge routing.
- 2022 – presentEsports
Esports Management & Technical Production
PUBG Mobile Esports · Project-based
Tournament management, technical production and live broadcast engineering. Production Manager for the PUBG Mobile National Championship 2022. Events include PMGO South Asia Season 1, PMGO Main Event Season 2 (international) and PMNC 2026.
- 2024Esports
Production Lead
Gamers Galaxy Season 2 · Esports event
Oversaw technical production operations for the event.
- 2024Esports
Tournament Project Lead
PMCGL Season 1 & SMHZ PUBG Mobile Championship · Esports events
Planned and delivered both tournaments — brackets, live streaming and sponsor integration.
- Est. 2022Venture
Ruin Private Limited
Technology services · International clients
Web platform and custom game development for international clients. I manage 5M Market, a FiveM asset project within the Ruin portfolio.
- Launched 2025Venture
Ruin Esports & Ruin Roleplay II Asia
Gaming · Asian market
Launched an esports organisation and a FiveM roleplay server. I look after community engagement, server stability and monetisation.
- Launched 2025Venture
BagsBazaar.pk
E-commerce brand · Pakistan
Developed and scaled the brand through online store development, digital marketing and supply chain integration.
- OngoingVenture
Nexiv Studio
Business infrastructure · Pakistan
Designed and developed the complete business infrastructure behind its day-to-day operations.
- 2020 – presentFreelance
Video Editor, Designer & Developer
Freelance · International clients
Video editing in Premiere Pro, After Effects and CapCut; graphic design in Photoshop and Canva; FiveM development projects from 2020 to 2022.
(↳) How I work
“I try to get a little better every single day — and be more useful to the people I work with.”
Open to technical project management, business operations and systems architecture roles, and consulting retainers. References on request.
- EnglishProfessional
- UrduNative
- BasedLahore, Pakistan (PKT, UTC+5)
- WorksRemotely with Europe, the US and Asia
(02) Skills
What’s in the toolbox.
Infrastructure
Proxmox VE HALinux & Windows ServerNetworkingCloudflareTailscale & VPNsBackups & recovery
Code
PHPJavaScriptRustLuaHTML & CSSWordPressShopify Liquid
AI & automation
Generative AIPrompt engineeringWorkflow automationDiscord bots
Business
Business developmentProject managementTeam leadershipClient relationsSupply chainDigital marketingMeta AdsSocial media
Media
Live productionPremiere ProAfter EffectsCapCutPhotoshopCanvaAutoCAD
(03) Education
Still learning.
Intermediate
Punjab Group of Colleges, Lahore
Matriculation
KIPS, Lahore
Got something in mind?
Let’s make it work.
Or just email executive@atherifti.com — I reply to everything.